Privacy Policy

This Privacy Policy describes how Content Circuit Pte. Ltd. ("Content Circuit", "we", "us" or "our") collects, uses, discloses and protects personal data when you visit contentcircuit.life, submit an enquiry through our contact form, engage our editorial programmes or otherwise interact with our Singapore content agency services. We are committed to handling personal data in accordance with the Personal Data Protection Act 2012 of Singapore ("PDPA") and applicable subsidiary legislation.

1. Data controller

The data controller responsible for your personal data is:

Content Circuit Pte. Ltd.
11 North Buona Vista Drive, #03-07 The Metropolis
Singapore 138589
UEN 203027418R
Email: [email protected]
General enquiries: [email protected]
Phone: +65 6532 4463

For privacy-specific matters, please contact our Data Protection Officer at [email protected]. We aim to acknowledge privacy enquiries within five business days.

2. Scope of this policy

This Privacy Policy applies to personal data collected through contentcircuit.life, our Metropolis studio at Buona Vista, email correspondence, telephone communications and client engagements relating to our professional content marketing services, editorial programmes, circuit retainers and advisory sessions. It does not apply to third-party websites linked from our site, nor to personal data processed by clients when they use content we produce on their behalf — such processing is governed by the client's own privacy policies.

By using our website or submitting personal data to us, you acknowledge that you have read and understood this Privacy Policy. Where consent is required under the PDPA, we will obtain it through clear affirmative action — for example, ticking the consent checkbox on our contact form before submission.

3. Personal data we collect

We may collect the following categories of personal data depending on how you interact with Content Circuit:

3.1 Website visitors

• Technical data: IP address, browser type and version, device type, operating system, referring URL, pages viewed, session duration and general geographic location derived from IP address.
• Cookie data: preferences stored in the cc_cookie_consent cookie and related essential or analytics cookies as described in our Cookie Policy.

3.2 Enquiry and contact form submissions

• Identity and contact data: full name, email address, telephone number (if provided), company name (if included in your message).
• Communication data: subject line selected, message content and timestamp of submission.
• Consent records: confirmation that you consented to PDPA processing at the time of submission.

3.3 Clients and programme participants

• Business contact data: names, job titles, work email addresses and work telephone numbers of client representatives involved in content programmes.
• Engagement data: programme scope documents, editorial calendar notes, brand editorial guidelines, meeting records and content performance loop reports shared during engagements.
• Billing data: company billing address, purchase order references and payment-related correspondence processed through our accounting systems.

We do not intentionally collect sensitive personal data as defined under the PDPA (such as data relating to racial or ethnic origin, political opinions, religious beliefs, health conditions or biometric identifiers) through our website or standard agency services. Please do not submit sensitive personal data through our contact form.

4. How we collect personal data

We collect personal data through the following means:

• Directly from you when you complete our contact form, send email to [email protected] or [email protected], call our Buona Vista office or visit our Metropolis studio.
• Automatically through cookies and similar technologies when you browse contentcircuit.life, subject to your cookie preferences.
• From publicly available business directories or professional networking platforms where you have made business contact information publicly available and we have a legitimate interest in contacting you about relevant editorial programme services.
• From client representatives who provide contact details of colleagues involved in content programme delivery.

5. Purposes of collection, use and disclosure

We collect, use and disclose personal data for the following purposes:

• Responding to content circuit enquiries, editorial programme requests, corporate content retainer discussions and general inquiries submitted through our website or email.
• Scoping, delivering and administering content programmes, editorial sprints, fixed projects, circuit retainers and advisory sessions.
• Managing editorial loop workflows, publish rhythm coordination, editorial calendar updates and content performance loop reporting for active clients.
• Processing invoices, maintaining financial records and fulfilling contractual obligations.
• Improving our website, understanding aggregate site usage patterns through analytics cookies (where consented) and maintaining site security.
• Complying with legal and regulatory obligations under Singapore law, including ACRA reporting requirements and responding to lawful requests from public authorities.
• Protecting our legitimate business interests, including fraud prevention, enforcement of our Terms of Service and defence of legal claims.

We will not use your personal data for purposes incompatible with those described above without notifying you and, where required, obtaining your consent.

6. Legal bases for processing

Under the PDPA, we rely on the following bases for processing personal data:

• Consent: Where you tick the PDPA consent checkbox on our contact form or explicitly agree to specific processing activities.
• Contractual necessity: Where processing is necessary to perform a contract with you or take pre-contractual steps at your request — for example, scoping a content programme proposal.
• Legitimate interests: Where processing is necessary for our legitimate business interests — such as website security, aggregate analytics and B2B outreach to professionals who may benefit from our Singapore content agency services — provided those interests are not overridden by your data protection rights.
• Legal obligation: Where processing is required to comply with applicable Singapore law.

7. Disclosure of personal data

We may disclose personal data to the following categories of recipients, subject to appropriate safeguards:

• Hosting and infrastructure providers that operate the servers on which contentcircuit.life is hosted.
• Email and communication service providers used to deliver and receive business correspondence.
• Analytics service providers, where you have consented to analytics cookies.
• Professional advisers including lawyers and accountants, bound by confidentiality obligations.
• Subcontractors or freelance editorial specialists engaged to deliver specific content programme deliverables under contractual confidentiality and data protection terms.
• Public authorities, regulators or law enforcement where required by Singapore law or a valid legal process.

We do not sell personal data to third parties. We do not share personal data with wellness coaching services, personal transformation programmes or unrelated marketing list brokers.

8. Cross-border transfers

Some of our service providers may process personal data outside Singapore. Where we transfer personal data overseas, we take reasonable steps to ensure that the recipient provides a standard of protection comparable to that under the PDPA. This may include contractual clauses requiring the recipient to implement appropriate security measures and process data only on our instructions.

9. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by law:

• Contact form submissions from enquiries that do not proceed to engagement: up to 24 months from last contact, then deleted or anonymised.
• Client engagement records, programme documentation and billing data: duration of engagement plus seven years for accounting and legal compliance purposes.
• Cookie consent preferences (cc_cookie_consent): six months from the date consent was recorded, after which the cookie banner will reappear.
• Server logs and security records: typically up to 12 months, unless required for incident investigation.

10. Data security

We implement reasonable administrative, technical and physical safeguards to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks. These measures include access controls limiting personal data access to authorised personnel, secure hosting infrastructure, encrypted connections (HTTPS) for data transmitted through contentcircuit.life and staff awareness of PDPA obligations.

While we take data security seriously, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of personal data transmitted to us online.

11. Your rights under the PDPA

Subject to exceptions under the PDPA, you have the following rights regarding your personal data:

• Access: Request access to personal data we hold about you and information about how it has been used or disclosed within the past year.
• Correction: Request correction of personal data that is inaccurate or incomplete.
• Withdrawal of consent: Withdraw consent for processing that relies on consent, understanding that this may affect our ability to provide certain services.
• Data portability: Where applicable, request a copy of personal data you provided in a commonly used machine-readable format.

To exercise these rights, email [email protected] with sufficient detail to identify you and the personal data concerned. We may request verification of identity before processing your request. We aim to respond within 30 days, or inform you if an extension is required under the PDPA.

If you believe we have not handled your personal data in accordance with the PDPA, you may lodge a complaint with the Personal Data Protection Commission (PDPC) of Singapore after first giving us an opportunity to address your concern.

12. Marketing communications

Content Circuit may send occasional email updates about editorial programmes, service format changes or content marketing insights to business contacts who have engaged with us or consented to receive such communications. Every marketing email includes an unsubscribe mechanism. We do not send wellness coaching content, personal transformation messaging or get-rich programme promotions — our communications relate exclusively to professional content marketing and editorial programme services.

13. Children's data

Our services are directed at business professionals and organisations. We do not knowingly collect personal data from individuals under 18 years of age. If you believe we have inadvertently collected data from a minor, contact [email protected] and we will take steps to delete it promptly.

14. Third-party links

contentcircuit.life may contain links to third-party websites such as social media platforms or partner resources. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party site you visit.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or business operations. The "Last updated" date at the top of this page indicates when the policy was last revised. Material changes will be communicated through a notice on contentcircuit.life or, where appropriate, by email to active clients. Continued use of our website or services after changes take effect constitutes acceptance of the updated policy, except where further consent is required under the PDPA.

16. Contact us

For questions, requests or complaints regarding this Privacy Policy or our handling of personal data, contact:

Data Protection Officer
Content Circuit Pte. Ltd.
11 North Buona Vista Drive, #03-07 The Metropolis
Singapore 138589
Email: [email protected]
Phone: +65 6532 4463